In the first-ever Automotive Buyer Benchmark, Norfolk Southern looked deeper into the decision-making processes of consumers who are, or will soon be, searching for a new vehicle. The blind survey of 1,027 American consumers explores consumer sentiment toward car manufacturers’ current sustainability efforts.

Norfolk Southern Executive Vice President and Chief Marketing Officer Ed Elkins commented on the survey findings saying, “Consumers are motivated and demonstrating highly-intensive research habits, working to understand the way auto parts and finished vehicles are transported from the factory to the dealership.”

When asked specifically about the transportation process, 68% of consumers said it is important that automotive manufacturers use the most sustainable methods possible when delivering finished vehicles. Rail was respondents’ preferred option, with 69% saying they believe trains are the most sustainable method for transporting a vehicle from the manufacturer to the dealership.

Norfolk Southern originates more automotive traffic than any other Class 1 railroad, serving 26 auto assembly plants, 35 auto distribution facilities, three Just-In-Time rail centers, and four service hubs strategically positioned throughout the network. Learn more about Norfolk Southern’s automotive offerings here.

Read more about Norfolk Southern’s Automotive Buyer Benchmark survey here.